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WELCOME TO

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CASCADING
LEADERSHIP

Helping B2B Leaders Build Their Brands and Grow Their Businesses

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Authentic Conversations + Actionable Insights + Content Flywheel = Content Led Growth

You can’t spam your TAM and expect to grow your business. You need to connect with your key buyers and get the critical insights necessary to grow. You need to build credibility and earn trust. Remove the friction from your sales process and leverage our content led growth system to win.

Content Production

Pipeline Generation

Content Strategy

Content Coaching

Content Distribution

Content Led Growth Flywheel for B2B Tech Founders and Startups

Why is Your Business Stalled?

  • You’re just noise for your buyers and most of them aren’t ready to buy

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  • Traditional volume-based outbound is broken

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  • Tired of being ghosted?

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  • ​Unsure on how to build trust and credibility at scale?

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  • ​Want to fill your funnel without having to resort to gimmicks?

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  • ​What would it mean for your business if you could meet with the key c-suite and senior leaders in your ICP?​​

The Content Led Growth System Solves This For You

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Are most of your booked meetings ghosting you?

  • That’s because most of your prospects aren’t ready to buy.

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  • No amount of volume is going to solve that basic fact.

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  • You’re not going to get in front of your key buyers by blasting out thousands of generic outbound messages.

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  • Spamming your TAM is killing your business.

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  • Hiring outsourced SDRs isn’t going to help either.​

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  • Want a better way forward?

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  • Want to remove the friction from your sales process?

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  • Want to deeply understand what matters to your buyers and build real pipeline?

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  • Our Content Led Growth System puts you in front of your buyers and gets you positioned to succeed.

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How Does our Content Led Growth System Help You?

  • Building rapport, trust, and credibility with key executives is critical for your business

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  • ​Build relationships, earn attention, generate trust at scale

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  • ​Our content led growth system puts you in the game and super-charges your pov into the market. 

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  • One meaningful conversation is transformed into a content engine that drives your growth. 

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  • The best part? We turnkey everything and all you need to do is show up.

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  • We take care of the details. You just take the stage.

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Content Strategy

What do your customers care about and what’s the problem you solve? Those two questions help lay the foundation of your overall content strategy. We help you develop, iterate, and execute on this.

Content Coaching 

We apply a continuous improvement mindset and coach you through coach you on your anchor content so you remain fresh and relevant.

Content Creation 

We collaborate and co-create content with you. Just show up and we take care of the details.

Content Distribution

Long-form audio and video content distribution is handled based on your preferred channels. Short form content is produced and handed off to you ready to market.

Multi-Media

We help you create an evergreen content footprint with audio, video, and written content pulled from the anchor content we create with you.

Here’s How We Help

Content Production

We handle all the editing and get your content ready for consumption.

Build Your Brand, Grow Your Business

WE’RE BEHIND THE SCENES. YOU TAKE CENTER STAGE. 

  • ​Create a frictionless buying process

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  • Laser focused content creation

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  • Establish credibility

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  • Earn trust

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  • Build Pipeline

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  • Generate actionable insights to win

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  • Establish community and true partnerships

Content Editor and Marketer

All your content, done for you and distributed

Creates and edits all your content and hands off to you. You just hit send and it’s out there on your preferred channels.

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Podcast and Content Producer 

Dedicated to your success

Helps plan your episodes and handles the technical stuff

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Booking Agent

Brings your ICP to you

Your booking agent brings guests in your ICP to you. Build your prospect and partner pipeline with authentic conversations.

What Our Clients are Saying

I consulted with Jim about getting our marketing strategy for events right. In just 2 sessions Jim helped us transform our complete outreach that bore tremendous results in getting great speakers and conversations going.


Jim understood our product, problem we are solving and purpose soon. He dug deeper into understanding the customer to and started playing the story from a customer perspective.


This meant that we were able to recast our talk show, our event reach out program to deliver maximum value to our customers even before we actually did any sales.


Jim then helped us hone our GTM strategy, outbound customer outreach and lead generation plans. This has been transformational for our company.


I highly recommend working with Jim.

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Kesavan K

I help companies attract top talent by shaping employer brands and drive talent marketing using GenAl

Pricing

Premium

$7500/mo

  • ICP guest booking (up to 6 per month)

  • Weekly podcast production and distribution

  • Up to 6 long form episodes a month

  • Up to 6 short form (5 minutes or less) episodes a month

  • Up to 15 short form clips for tiktok, LI, and YouTube per month

  • Up to 8 blog article drafts per month

  • 1 booker, producer, and editor

Value

$5500/mo

  • ICP guest booking (up to 4 per month)

  • Weekly podcast production and distribution

  • Up to 4 long form episodes a month

  • Up to 4 short form (5 minutes or less) episodes a month

  • Up to 10 short form clips for tiktok, LI, and YouTube per month

  • Up to 4 blog article drafts per month

  • 1 booker, producer, and editor

Budget

$3500/mo

  • ICP guest booking (up to 2 per month)

  • Weekly podcast production and distribution

  • Up to 2 long form episodes a month

  • Up to 2 short form (5 minutes or less) episodes a month

  • Up to 6 short form clips for tiktok, LI, and YouTube per month

  • Up to 2 blog article drafts per month

  • 1 booker, producer, and editor

GTM and Content Coaching Sessions

$2000/flat

  • 3, 45 minute coaching sessions

  • Content led growth framework build session

  • Frictionless discovery framework build session

  • Content strategy and audit session

  • Outbound content led growth messaging build

Cascading Leadership

Join Us on YouTube!

Take a look at our recent interviews and clips.

Teaser Clips

Teaser Clips
Essential Tips for Aspiring Superintendents: HR & Finance Insights

Essential Tips for Aspiring Superintendents: HR & Finance Insights

00:41
Play Video
Building Financial Health for Better Student Outcomes

Building Financial Health for Better Student Outcomes

00:57
Play Video
Boosting Community Trust: Engaging Key Players for Success

Boosting Community Trust: Engaging Key Players for Success

00:45
Play Video

About Us

How do you cut through the noise and get in front of today's buyers? 

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Dr. Jim has spent his career answering that question in the retail, talent acquisition, staffing, and human resources technology sectors. He's been part of new product launches and the launching of new regional, national, and international markets. 

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Leveraging the Content-Led Growth approach, he's been able to drive growth and revenue in multiple sectors. If you're a founder-led startup or accelerating growth organization that is trying to reach 10 million in ARR but can't seem to cut through the noise, connecting with Dr. Jim could be the play that changes the game for you. 

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